The Growth Notes
Short reads on sales, marketing, leadership and revenue systems. Written for owners with a business to run and approximately no time for waffle.
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A plain-English sales system that keeps leads moving without the owner personally chasing every conversation.
If sales stop when you take a day off, you have not built a system. You have built a hostage situation.Read the useful bit
What Kenyan business owners should expect from practical sales consulting—and the red flags dressed as impressive slides.
A consultant should leave you with a better business, not a heavier folder.Read the useful bit
A simple marketing strategy that connects the right customer, useful content and a trackable next step.
Being everywhere is not a strategy. It is often just exhaustion with matching profile pictures.Read the useful bit
The few details every small business should record so no lead quietly disappears between WhatsApp and Tuesday.
If nobody can tell you the next action, the lead is not being tracked. It is being remembered enthusiastically.Read the useful bit
How to choose and set up a practical CRM without buying an expensive digital cupboard.
A CRM nobody updates is just a very organised place for old customer information to retire.Read the useful bit
What useful sales-team training looks like when you need stronger performance—not a motivational sugar rush.
If training ends with applause but nothing changes in the pipeline, you bought an event.Read the useful bit
A practical lead-generation strategy that connects attention, qualification, follow-up and measurement.
A cheap lead becomes expensive surprisingly quickly when nobody should have called them in the first place.Read the useful bit
The first marketing and sales automations worth building—and the nonsense you should leave manual.
Automate the repetition. Keep the judgement, humour and difficult conversations attached to humans.Read the useful bit
A quick way to stop vague marketing and focus on customers who actually need what you sell.
‘Everyone’ is not a target market. It is what people say when choosing feels uncomfortable.Read the useful bit
Before buying more leads, check whether the ones you already have are quietly escaping.
Pouring more leads into a broken process is not growth. It is premium-grade spillage.Read the useful bit
The software can remember the deal. It cannot have the awkward coaching conversation for you.
A CRM can record confusion with breathtaking accuracy.Read the useful bit
Use AI to move faster without sounding like the same very polite robot as everybody else.
If your AI-written post could belong to 4,000 consultants, it currently belongs to none of them.Read the useful bit
Stop treating existing customers like the people who already ate. They may be your next growth plan.
Some businesses court new customers beautifully, then communicate like a missing person.Read the useful bit
A simple Friday check that stops dead deals pretending they will pay you.
Some pipelines are less ‘forecast’ and more ‘museum of conversations we had once.’Read the useful bit
A human follow-up structure for leads that went quiet without sounding needy or robotic.
Following up is not annoying. Sending ‘just checking in’ seven times is.Read the useful bit
Why useful content beats random posting—and how it can lead to real customer conversations.
Likes are pleasant. They are not legal tender.Read the useful bit
A practical way to turn a crowded growth plan into three decisions your team can execute.
If everything is a priority, congratulations: nothing is.Read the useful bit
Turn weekly sales meetings from status theatre into decisions, coaching and clear commitments.
‘Things are looking promising’ is not a sales update. It is a weather forecast.Read the useful bit
Where AI genuinely helps sales teams—and where it simply makes confusion move faster.
Automating chaos is still chaos. It just sends reminders now.Read the useful bit
How to protect margin by improving fit, value and commercial confidence before cutting price.
A discount is very generous when it comes out of someone else’s spreadsheet.Read the useful bit
Five signals that growth still depends too heavily on the founder—and the first system to build.
If every deal needs your blessing, memory and WhatsApp, you do not have a sales process. You have a talented bottleneck.Read the useful bit
The five revenue numbers an SME should review weekly before adding another dashboard.
A dashboard with 47 charts is often a very expensive way to avoid one decision.Read the useful bit
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